How Restaurant Email Marketing Templates can Help You to Win Customers

The competition among restaurants is ferocious and you will need to give your all to be successful and to stand in the market. In fact, running a restaurant is not an easy task. You need to manage lots of things like employees schedule, waste and the most important providing exceptional customer service with a great meal.

Email marketing is a powerful and impressive way to reach people. You can turn a casual visitor into a regular dinner or you can attract regulars dinners to bring their family and friends.

Look at some of these amazing ideas and strategies to get attention from growling stomach everywhere!

1. Social Media Presence

Social media platforms are bustling with several pictures and restaurant email templates of delicacies that make the thriftiest of people spend some extra money. Take advantage of social media platforms to promote your restaurant online if you want the orders rolling in. There are tons of social media platforms out there and when it comes to food, Instagram and Facebook are like queen.

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2. Give away a free meal at your restaurant

If you run a restaurant, Of course you have an ability to bend a rule a little bit by giving a free meal to one lucky subscriber every week who signs up for your emails or who shares your restaurant posts on social media. People will be more happy to sign up to win a meal.

After this process, you will have a good email list, you can send out free offers specially to those who have birthdays or anniversaries. You can attract them by sending responsive email templates for birthday email newsletter. Those small offers will get customers to the door.

3. Promotional and Relational Emails

Are you wondering whether these kind of emails could help you attract more customers? The answer is YES.

Relational emails help to build a good relationship with your subscribers, by delivering free information.

Promotional emails are the best way to promote your restaurant offers and sales. To make it more attractive, you can design your own restaurant email marketing templates.

4. Bring the contest

If you want to spread the word about your restaurant, bring the contests on. For that you can try offline/online contest. Start a contest in your physical restaurant that customers can share online. Imagine one customer with a social media following uploading contest that is running in your restaurant or tagging friends or family members for that contest. This will definitely help you to promote your restaurant.

5. Coupons and Discounts

The surefire way to bring customers running is by providing coupons and discounts. Offer a good discount like flat 50% off for a new email newsletter subscriber. This hack will surely work when you will post something like this for birthdays or anniversaries.

You can send a Pardot responsive email templates for birthday email newsletter.

6. Take your menu online

People love to do research online before ordering from restaurant. If they will feel scramble to find your menu, this can lead to loss of customers. To prevent this, publish a high-quality, easy to ready menu which is accurate and up to date. Are you not sure how? Some sites offer to publish your menu online for free.

There are many options in the market which will help you to make your menu looking sleek and stylish.

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If you do not have a good menu online for customers, most of your other restaurant email marketing ideas and strategies are useless.

So now you have got the clear idea about how you can tackle your customers with above amazing tips and tricks and also which types of emails you should send to attract them towards your restaurant. These restaurant email marketing ideas may help you offer value with every email you send.

If you want best guidance to create restaurant email marketing templates, consult experts like SparkEmail Design who can help you out with best results.

You are now already with many restaurant marketing tips to take your restaurant business to the next level.

Restaurant Email Marketing Ideas You must Try in 2020

With food being one of the three basic necessities in everyone’s life, eateries or food establishments can never go out of business. However, due to technological interventions in the industry, the competition has become fiercer than you can ever imagine. You need to create a special space in the market which is full of indigenous as well as international restaurants.

Despite having a dine-in restaurant business model, you might have to compete with takeout and delivery-only food outlets as well. Therefore, creating a strong online presence and staying in touch with customers is crucial to increase the popularity, and subsequently, revenue. A well-formulated campaign involving responsive restaurant email marketing templates and engaging content can earn your business loyal customers.

To help you in widening your audience and promoting your restaurant through emails, we have listed down the best restaurant email marketing ideas you can incorporate in your strategy.

Chose your Restaurant Email Template? Read below to see what next…

Build a Killer Email List for your Restaurant

Whether you run an innovative startup, a local café or a large chain of multi-cuisine restaurants, the success of your email marketing plan is contingent on your email list. You need to build a list of subscribers who would be pleased to receive emails from you. You can employ various techniques to keep adding new email addresses to your list.

• Show a pop-up dialog box having information about the offers and discounts to the visitors on your website. But you must ensure that a pop-up gets displayed only after visitors have spent a few minutes on the website or when they are about to exit.
• Include a reservation or booking page on your website as it will enable you to collect the email addresses of the customers who book online.
• Request your customers to fill a small feedback form before leaving your restaurant. The feedback form should have fields for name, age, email address, and ratings.

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Drive More Traffic to your Website

In order to make people aware of your offers through pop-up notifications or convince them to book a table in your restaurant, you need to bring them to your website. Therefore, you need to have a functional and aesthetically pleasing website. But is that enough? ‘No’, you also need to promote your website using both online and offline sources.

• Once your website is ready, send its URL to your family, friends, and acquaintances so that they can spread a positive word of mouth.
• Invest in useful tools of digital marketing, such as search engine optimization, paid advertisements, and social media marketing.
• Mention your website link in your menus, credit card receipts, feedback forms, facebook groups, thank you notes, and bag of goodies.

Create Customized Email Marketing Campaigns

After building a list with a substantial number of email addresses, it’s time to devise email marketing campaigns for your business. Remember that you should create customized campaigns for different groups of recipients to provide them with offers they would love. The recipients can be categorized into groups based on the method using which their email addresses were collected.

• To customers who book online, you can send thank you emails as well as coupons. You can also send an email for motivating them to visit your restaurant again.
• To customers who fill the feedback form, you can either show appreciation for good ratings or address grievances for bad ratings. Create custom meal offers as per their feedback and inform them about the same.
• To customers who refer your restaurant to their acquaintances, send an email thanking them for their gesture.
• To customers who use the referral code, you can send discount coupons and offers via emails. Impress them in a way that they feel compelled to return even if they don’t have any referral code.

Decide Email Content and Frequency

The offers you provide to your customers in the form of coupons, discounts, and more through emails will be valued only if they are sent occasionally. Therefore, you must determine the frequency of your emails carefully. Have a look at various restaurant email templates and choose the one which matches the theme and ambiance of your restaurant.

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• Discount coupons, combos, and special offers are the most common ways of tempting your customers to visit your restaurant.
• Next, you can create offers for weekends, festivals, holidays, different seasons, special delicacies, creative recipes, get-togethers, events, and much more.
• Build a connection with your customers by inviting them for celebrating the anniversary of your restaurant.
• Make customers feel a part of your business by sharing the information about your journey, your growth, and your team.

Pay Attention to every Element of Email

Your entire email marketing strategy will prove to be beneficial only when the recipients open and read your emails. Therefore, you need to check every element of your email against various parameters to make sure that your existing and prospective customers take the desired action.

• Select a restaurant email template that has all the required features and attractive design. The template should be compatible with all devices and screen sizes.
• Take measures to avoid email spam filters or else all your efforts will be in vain. The reputation of your business can also be harmed.
• Write a subject line that grabs the attention of the readers and encourages them to open the email. Deliver the promise that you have made in the subject of your email.
• Present the offer in an easy yet interesting way by curating content which includes text, images, GIFs, and a personalized message.
• Place call-to-action buttons at the right places to make them stand out in your email. Check the load time and responsiveness of your emails through various tests.

Final Thoughts

Email marketing is an extremely effective way of improving engagement rates and gaining the trust of the customers when it comes to a restaurant due to the nature of business. So, you must not neglect the importance of brainstorming new restaurant email marketing ideas.

SparkEmail Design can build restaurant email marketing templates with bespoke designs for making your campaign successful and growing your business.