How custom email template designs are better than ready to use email templates?

Email template designs are large contributing elements to the success of one’s email campaign.

Another critical aspect that dictates the responsiveness to an email campaign is the type of email template design to incorporate. Deciding whether a pre-made or custom made email template design better suits your needs can be tricky.

In case, you are torn apart with the dilemma of which one to opt for, SparkEmail is here to save your day!

Bit by bit, we are going to break down the factors that matter the most in this vital decision making.

Familiarity and know how of email marketing

Regardless of if you have been in the market for a while or are a budding startup if you are a novice navigating the enormous sea of email marketing, it is in your best interest to figure out its cherry-picks.

If you or your business are just starting out with email marketing, first things first, figure out if email marketing is your cup of tea. Prior investing all your precious money and time resources into it, trying getting to the bottom of it. Ascertain what type of email marketing approach would work efficiently for your business. What kind of content grabs the attention of your audiences and engages them the most? What delivery time and day works performs the best etc.

If you are embarking on your initial steps towards email marketing, a rational decision would be to fixate upon email templates.

If you are one of those are well versed with email marketing and understand what floats your boats? Awesome! Then there’s no better time like now to boost your email marketing strategy with custom email design templates. Custom HTML email templates help your brand to stand out from the rest of the crowd. These are an excellent tool to conceptualize your brand’s essence into an email marketing campaign.

Unique brand identity and scope for personalization

Chiefly, a major chunk of several pre-made email templates are the ones that come pre-built in your email service provider(ESP).

Personalization of standard pre-made templates is based upon:

1) The characteristics of the template 2) The functionality of the ESP

Most basic email templates are confined in the scope of individualization and brand recognization options. They may grant the ease to switch up the fonts or even the colours but not the whole layout itself, nor particular design details.

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The foremost benefits of opting for custom email design are:

1) They offer maximum brand uniformity across differing marketing platforms 2) They provide the flexibility to achieve full personalization

ESP’s capabilities

Your search for wholesome templates, irrespective of the custom made or built-in selection, is predominantly influenced by the ESP you take on. Another detrimental factor is the functionality of the ESP./

By and large, ESPs make standard email template available. These usually come inclusive in your subscription plan. Speaking in terms of the variety and the visual appeal of the ready to use templates, they might not necessarily be compatible with your ideal functionality or design.

An alternatively significant functionality factor to consider is your ESP’s support for custom HTML. Do not assume for granted that every platform provides a visual editor for custom templates. A couple of platforms back up HTML paste only. Do ensure that your ESP has the correct type of email editor.

Look out for an ESP with a diverse range of designs, flexible layouts, and mobile-friendly templates that look great on any device. Free image hosting is a bonus. Got too much work cut out for you? Fret not! Your search for a wholesome custom made templates ends with SparkEmail Design!

Maximum reusability

Concerning email marketing a top priority for several businesses revolve around:

Recyclable templates or Multipurpose templates or Renewable templates

Reusability is undeniably a deciding factor when picking between a custom newsletter designor a ready to use one.

When working within a tight budget or running too close to a deadline it is wise to take the reusability factor of an email template into account. In this context, a ready to use email template hardly gives any room for flexibility or change except for a few basic changes like colour or content.

Generally, a pre-built email template offers little scope for layout or design changes.

Meanwhile, with a custom built email template, alterations to meet another email campaign’s requirement are possible. Making tweaks to it is a sure shot more budget-friendly means than beginning from scratch. Make the most of the reusability of your email template by investing in your custom made email template. This way you won’t burn a hole in your pocket and at the same time provide a tailor-made personalized experience to your target audience.

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Spending capacity

Without a doubt, your budget commands the outcome of your custom-designed email template versus a pre-made email template dilemma.

Given that standard, ready to use templates are usually covered in the subscription plan that one has singled out with the ESP. For those seeking economically feasible options, the pre-built templates are the ideal choice.

On the other hand, personalized email template designs can be expensive. Custom design and coding costs depend upon the template designers you work with. At the same time, if nicely done, customized email templates have the potential to generate a substantially high ROI. In the long run, they strengthen the customer brand relationship. While for the near future, they reach the goals of specific campaigns.

If you set your priorities right, deciding between a standard email template and a custom email design template should be a cakewalk for you! If you are someone who is looking for a personalized email template that realizes your brand’s vision, SparkEmail could be a great fit for your custom email design needs.

SparkEmail Design will help you level up your custom email template game. SparkEmail publishes helpful email marketing tricks, tips, and trends. If you enjoyed what you read then you might want to consider bookmarking this page or simply sign up to our email list. We will notify you each time we update our blog with such utility content.

Reach out to us at info@sparkemaildesign.com or call on +1 (909) 689 8771.

How should email marketing be during the holidays

Running an e-mail campaign is easy, but to succeed, it takes smart work to do wisely and well. Proper composition of content, the end of Email design and fast delivery email are the key ingredients of a successful e-mail campaign. But when we delve into the roots of email marketing, we came to know that there is much more to learn and care. The correct segmentation of the email list by sex, age, past purchases and shopping frequencies is one of the essences of the campaign that makes the campaign stronger and more influential to the public.

1. Add the seasonal content key of your e-mail

Ask your most relevant customer e-mails by adding background holiday pictures or writing a history of a line of interest typing "Glorious Sunday Waiting", "Black Friday" or "Everyday Monday" Relevance To e-mail. The words in the subject line should be very attractive to the strikes in the mind of the client. After reading the subject line of the e-mail The subscriber must feel excited and Sparky.

2. Know what works

Every year, the holidays come and go. As usual, customers want something new and exciting at the party. This does not mean that simply doing e-mail marketing should start building an e-mail campaign from the outset to the enjoyment of subscribers. Instead of doing it, do the work smartly by making some design changes, subject matter and email campaign content from last year. You can give a new look to your email campaign by following these instructions and making a new email campaign for the holiday season this year. You can also use a different theme to change the mindset of the customer. First and last, there is a mantra that should be followed by all e-mail marketing specialists. The mantra is like "old check operated in the past with fresh ideas and ref rescan Tes mantra.Este is that it works on all extraños.Siempre fascinated the public with the same things they like, simply changing a few changes and modifications.

3.Wishing Happy Holidays

When the holidays are about to start, start sending personalized emails to customers with their name mentioned in the email compound. Personally, in advance or by calling subscriber by name, it gives them a sense of emotional attachment. Through this emotional attachment, you can engage users for a long time with your brand. Send these accepted e-mails as the start of the game. To send welcome e-mails, you can also offer discounts on travel, registration or booking sites. With the help of these welcome emails, you can collect the maximum amount of user income.

Email 4.Suggestion

During the holidays or prefer to visit the house of our grandparents or go to a mountain location to revitalize the resort seductively. But before the trip, all we have to do is the shop for ourselves and for our families. Therefore, an e-mail with all the images of the objects that are called to take for the trip can be sent to the users. The e-mail actually benefits the customer. Second, you can also compose an e-mail where you can share the list of gifts that you can offer to your loved ones. Both e-mails are very valuable. Therefore, the opening rate of these emails will be too high.

5. Events Sales

Offers, discounts, and sales always attract and fascinate the customer. Similarly, if you want to stay one step ahead of the competitors, then start sending emails a week before your real party starts the vacation. These promotional e-mails will direct the attention of customers to your brand. By simply adding a discount coupon with your email, you can get new customers as well as you might have the chance to win the hearts of former subscribers

Seven Email Designing Myths that Hinders Success in your Email Campaign

Do your emails are getting blocked by the customers? Do you want to know what are the biggest mistakes done by your email marketer, designers and content developers that create hindrance in reaching out your customers? Have a look at the most common email myths that creates an obstacle in the email campaigning

Myth #1: The More you Send the Emails, the More you Annoy the Customer

One of the most important and serious issue the email marketers are facing today is what should be the frequency of sending the emails to the subscriber. By sending a number of emails, you make the customer’s inbox flow with your company’s emails. It makes the customer angry and aggressive. In an angry mood, the customer may block all the emails coming from your brand or make them delivered into the spam folder. Getting an emz` ail delivered in the spam folder can be considered as no email because no user goes into the spam folder and check-out the emails that are being over there. On the other side, if you send less number of emails, then your brand will take time in getting popularity which you is able to’t wait. Hence, after due thinking and knowing the market scenario, carefully send the emails and make due notice of the numbers the email have been sent.

Myth 2: Don’t Send the same Email Twice

In a survey report, it was noticed that only 25 % of the emails are getting open on an average. Rest all, can be consider to be get fallen into the spam category or may not get opened. For grabbing the attention of customer, make use of the same email with different subject line and make sure you didn’t send the email to the users who didn’t have open your single email. Give a gap duration of 72 hours between the first and second email.

Myth #3: Short Emails are Most Likely to get Open

Time is more important than money in today’s life and the urban people life is too hectic and stressful. Therefore, if you compose a long email, then 80 % probability is it is not going to give you any lead as the humans have no longer so much time to read the entire email. however, on the opposite, if you create a short and to-the-point content, with all the valuable information placed in it, then the probabilities of getting the lead is maximum. Before sending any email put the focus on the number of characters used in the subject line. The length of subject line should not be greater than 25 characters. Short and simple content always allures the users.

Myth #4: Width of the emails should be 600 pixels

In the earlier times when there were no smartphones, the emails were opened only on the desktop and PC. For the desktop, 600 pixels was the standard size of the emails. however, nowadays 90 % of the emails are being opened on the smartphone and every phone has a different screen size. Hence, the resolution is also getting differ. With the leverage of media queries, the width issue of the email is able to be changed according to the size of the mobile screens.

Myth #5: Make Use of Standard Fonts

There are around 800 web fonts that is able to be used by the email designers. All the big platforms, for instance, Apple Mail, Google Android, OS X and Outlook 2016 support distinct web fonts. Make sure that your designers use only licensed fonts as they can be easily embedded in the email newsletter.

yth #6: Avoid playing with Spam Keywords in the Subject Line

There are a few words for instance “Extra, Save, Free of cost, Discount” that marks your email to be considered as a spam by the email delivery system. Avoid using these words in the email. Nowadays, the email delivery system is being more sophisticated and advanced. If you are having a poor image of your brand in the eyes of the audience, then there are maximum chances that your email will fall into the spam folder.

Myth #7: It is Not Necessary to have a Responsive Design

It is very much essential to have a responsive email design for your email. At present, almost 90 % of the emails are being optimized on the mobile devices. Therefore, if you send a non-responsive email to the users, then there is 60 % probability that the email will be left as unread by the subscriber, as the customers will not be able to read the content that is written inside the email.