Reason? There are many absurd reasons we would say. It can be: you have already been very much creative during the beginning of the job as the content writer or maybe you are the new one to this field/ industry to understand. There can be more reasons than this what we have shared here.
You, as an email marketing content writer, do the R&D for the topic to blog, ultimately landing on the web pages which are not related to your idea or the thought process. So what can be done to not to waste much time on the R&D for the blogging topic and start doing it ASAP?
This is what we are going to share here: the ideal ways to think about the email marketing topics to the blog which can interest your audience. Expanding on this idea, we would be better get started with the ideas to get rid of such confusions rather than complaining about it.
FOCUS ON THE MESSAGE YOU HAVE TO SHARE WITH AUDIENCE
Once you know your target audience is B2B or B2C, accordingly manage your focus. You cannot share the blog about how the business people earn the profits in the B2C platform. You have to make sure that the right blog reaches the target audience, to maintain the interest among them.
You know how the industry works and what are the aspects on which it runs. Now all you need to do is, gather the factors together, monotonously think and focus on the message that you want to share it with the audience for the proper insight.
The focus on the message will benefit you with the two:
l You will get to understand the industry of which you are part now.
l There will be something unique and refreshing for your audience to look for, therefore this will make them more curious to stay stuck with your email subscription.
CHECK THE MINUTE DETAILS OF THE SAME TOPIC BLOGS SHARED BY ANOTHER BLOGGER.
The topic which had surfaced your mind just a few minutes before, when you search the keyword on the SEO to gather the material; BAM! It is being already discussed by the top blogger on the SEO. The idea to create the best blog for your target audience have pondered away.
What can be done here? Read that blog. Yes! Read it. Even though it is being already discussed, read and understand. Look at the factors and the points covered in the blog. The sub-topics, points, infographics, visuals, everything you analyze it well.
Now look at the content material and think which sub-topic or the point is not discussed as the main important form of the content. Is it the customization of the MailChimp Email templates or the use of Pardot templates. Check on it and do the R&D to create the best one.
SAME TOPIC- DIFFERENT FORMAT
When you know as the email marketing blogger that the topic you want to discuss on your website is being already discussed year before by your competitor, check the format in the way it is being blogged about. Are there too many images on the blog? Is it info graphically blogged?
You too can blog about the same topic the competitor has but with the different content format or the strategy. The audiences have the different taste in the same cuisine. Maybe the topic is already being discussed by them, but it is not necessary that the everyone who reads it can understand it well in the format which has been blogged.
If the competitor has blogged the topic graphically, you can blog the same topic as a plain text. No images. No graphics. No infographics. Keep it simple if the competitor has made it little tricky for the audience to read it. When you do so, you will not only get the topic/ idea to share it but also you will learn to blog in the different formats as well.
CONCLUSION
These are the simple tactics which we have learned through the hard times to decide the topic for our website blog. It is difficult to take the whole day just to decide the subject or the idea you want to share with the target audience. Through the great hardships, comes the learning. You can try other tactics as well other than this to make your blog as unique as you want to.
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