Travel Email Marketing Christmas Edition Customization

The Christmas is just now one month away and already the Travel industry is looking forward to the increase in the number of the travelers. The question is how to attract the huge number of the travelers and make them aware about the offers the industry offers? Well, Travel Email marketing can definitely be the catch here. You must be wondering what exactly the travel email marketing does and how you can be beneficial through it?
The answer is simple. Your beloved customers or the wanderlusts you can call them can be the target audience for you. But first you have to understand the importance of the travel email marketing and why is it trending? For the success in any industry, it is impossible to reach every customer or associates explaining the beneficial offers through websites and newspaper advertisements. To expand the business and availing it to the large number of audience, the email marketing has become the prime source to boost the business.

Importance of Email Template Design for Travel Email Marketing
For the travel email marketing, there are certain guidelines which can provide the best attraction to the travelers and also is profitable to the travel industry . These travel email marketing will not only attract the best travelers, the trust factor between the provider and consumer will also enhance and grow strong. There are already pre-designed email templates available on the internet or you can simply customize it based on your conditions. The last mentioned one is the friendly option to choose for, if asked for the opinion.

Custom Email Templates

The product or the service becomes the integral part of the consumer if it is customized by the lords and masters itself. There are already many such email templates on the web but it wont be effective to your customers as the customized email template will be. The custom email templates are the best for the travel email marketing. Why? The reason is simple and logical as well. You can choose your set of colors, background, description and also the traveler would get connected to the service you are offering if it is well described by the provider itself.
Although while customizing the travel email templates, it is ideal to look and understand the basic requirements of it so that you can describe the complete package on one stop. Following are the points we have acknowledged it based on the audit.

Order Today Ready-to-send, Customizable GIF Christmas Email Template!

Image Selection

Selecting the right kind of image for the customized travel email template is important as the visuals are proven to be the direct connection between the provider and customer. Once the right image is selected, it will make your work easier to attract the wanderlusts. You can format the image as you want and fit on the template.
Description Designing to the Places

It is important to design the description about the place so that you can make the travelers understand well about the offer. You can even specify the particular specialty about the place with the example for e.g. safari ride in African Jungle, camps on the Marina Beach, etc. You can even attach the image as well if you want to for the better understanding of the consumer.
Special Offer Promotions

This has to be the best part of the entire customized travel email template. The entire travel email template will prove to be the failure if you do not communicate the benefits to the audience. You can design the special and unique promotion offer which the customer would not deny. Make the special promotion offer bold enough to catch the attention of the customer. Use the bright colors and the unique fonts.
Conclusion
There are many more points to be looked after while customizing the travel email templates but the above mentioned and described are the basic requirements to meet for the successful boost to the travel industry. Using the customized Travel email template designs is the most convenient you can do if done in the best way.

How custom email template designs are better than ready to use email templates?

Email template designs are large contributing elements to the success of one’s email campaign.

Another critical aspect that dictates the responsiveness to an email campaign is the type of email template design to incorporate. Deciding whether a pre-made or custom made email template design better suits your needs can be tricky.

In case, you are torn apart with the dilemma of which one to opt for, SparkEmail is here to save your day!

Bit by bit, we are going to break down the factors that matter the most in this vital decision making.

Familiarity and know how of email marketing

Regardless of if you have been in the market for a while or are a budding startup if you are a novice navigating the enormous sea of email marketing, it is in your best interest to figure out its cherry-picks.

If you or your business are just starting out with email marketing, first things first, figure out if email marketing is your cup of tea. Prior investing all your precious money and time resources into it, trying getting to the bottom of it. Ascertain what type of email marketing approach would work efficiently for your business. What kind of content grabs the attention of your audiences and engages them the most? What delivery time and day works performs the best etc.

If you are embarking on your initial steps towards email marketing, a rational decision would be to fixate upon email templates.

If you are one of those are well versed with email marketing and understand what floats your boats? Awesome! Then there’s no better time like now to boost your email marketing strategy with custom email design templates. Custom HTML email templates help your brand to stand out from the rest of the crowd. These are an excellent tool to conceptualize your brand’s essence into an email marketing campaign.

Unique brand identity and scope for personalization

Chiefly, a major chunk of several pre-made email templates are the ones that come pre-built in your email service provider(ESP).

Personalization of standard pre-made templates is based upon:

1) The characteristics of the template 2) The functionality of the ESP

Most basic email templates are confined in the scope of individualization and brand recognization options. They may grant the ease to switch up the fonts or even the colours but not the whole layout itself, nor particular design details.

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The foremost benefits of opting for custom email design are:

1) They offer maximum brand uniformity across differing marketing platforms 2) They provide the flexibility to achieve full personalization

ESP’s capabilities

Your search for wholesome templates, irrespective of the custom made or built-in selection, is predominantly influenced by the ESP you take on. Another detrimental factor is the functionality of the ESP./

By and large, ESPs make standard email template available. These usually come inclusive in your subscription plan. Speaking in terms of the variety and the visual appeal of the ready to use templates, they might not necessarily be compatible with your ideal functionality or design.

An alternatively significant functionality factor to consider is your ESP’s support for custom HTML. Do not assume for granted that every platform provides a visual editor for custom templates. A couple of platforms back up HTML paste only. Do ensure that your ESP has the correct type of email editor.

Look out for an ESP with a diverse range of designs, flexible layouts, and mobile-friendly templates that look great on any device. Free image hosting is a bonus. Got too much work cut out for you? Fret not! Your search for a wholesome custom made templates ends with SparkEmail Design!

Maximum reusability

Concerning email marketing a top priority for several businesses revolve around:

Recyclable templates or Multipurpose templates or Renewable templates

Reusability is undeniably a deciding factor when picking between a custom newsletter designor a ready to use one.

When working within a tight budget or running too close to a deadline it is wise to take the reusability factor of an email template into account. In this context, a ready to use email template hardly gives any room for flexibility or change except for a few basic changes like colour or content.

Generally, a pre-built email template offers little scope for layout or design changes.

Meanwhile, with a custom built email template, alterations to meet another email campaign’s requirement are possible. Making tweaks to it is a sure shot more budget-friendly means than beginning from scratch. Make the most of the reusability of your email template by investing in your custom made email template. This way you won’t burn a hole in your pocket and at the same time provide a tailor-made personalized experience to your target audience.

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Spending capacity

Without a doubt, your budget commands the outcome of your custom-designed email template versus a pre-made email template dilemma.

Given that standard, ready to use templates are usually covered in the subscription plan that one has singled out with the ESP. For those seeking economically feasible options, the pre-built templates are the ideal choice.

On the other hand, personalized email template designs can be expensive. Custom design and coding costs depend upon the template designers you work with. At the same time, if nicely done, customized email templates have the potential to generate a substantially high ROI. In the long run, they strengthen the customer brand relationship. While for the near future, they reach the goals of specific campaigns.

If you set your priorities right, deciding between a standard email template and a custom email design template should be a cakewalk for you! If you are someone who is looking for a personalized email template that realizes your brand’s vision, SparkEmail could be a great fit for your custom email design needs.

SparkEmail Design will help you level up your custom email template game. SparkEmail publishes helpful email marketing tricks, tips, and trends. If you enjoyed what you read then you might want to consider bookmarking this page or simply sign up to our email list. We will notify you each time we update our blog with such utility content.

Reach out to us at info@sparkemaildesign.com or call on +1 (909) 689 8771.

“Your email needs to show personality. Get personal and tell a story that others can connect with.”

Daniel Miller is Benchmark Email’s Director of Marketing. At Benchmark, Daniel has helped businesses from mom and pop shops and kitchen table operations to large enterprises find the best possible email marketing solutions and strategies. Read on to explore Daniel’s knowledgeable insights via his words of wisdom he shared with SparkEmail Design:

On unsolicited email sales pitches:

When it comes to dealing with blasts of sales pitch emails, Daniel says it is best to ignore them. Especially if they come across as poorly put together. He feels the best practice to stand out amongst a sea of such similar email pitches would be getting straight to the point. Let your email’s personality shine through.

On determining the success of email campaigns:

When asked regarding the key metrics used to measure the success of an email campaign, Daniel touched upon these:

• He stated that Opens indicated a sense of interest. Using the from name and subject line along with the preview text can entice subscribers to open emails. He adds, “This is your 3-second likability”.
• Daniel mentions that Clicks highlight the real interested people. He also warns to keep in mind, that the subscribers don’t buy anything on email. They still have to complete the process to buy something.
• He points out that Bounces project how clean the email list is. Daniel suggests, if your emails experience a bounce rate above 2%, consider cleaning your list with a service like Kickbox.

Unsubscribes is the index of the level of overall interest toward your business. To effectively minimize unsubscribes, Daniel advises to adequately segment your lists and ensure that your emails are sent with proper branding and clear offers.

He recommends: “When it comes to list segmentation, group people by interests, locations, previous products purchased, types of products purchased, actions taken or not taken, etc”. According to Daniel, “The more personal, the better.”

On monitoring email campaigns:

He further ahead says that when seeking for a complete picture of your campaign, incorporating services like Google Analytics, can assist in tracking the activity of your subscribers on your website. Daniel said that this allows a business to properly calculate ROI and overall performance.

On outshining competition:

Daniel cites that the foremost way to stick out among competitors, offerings the same range of rates and discounts is to be authentic. Showcase your authenticity. Moreover, he says that discounts are great but people more often buy out of trust.

Quoting Daniel, “Let your subscribers get to know you and your personality”.

On best practices of subscriber engagement:

Daniel also enlightened us on how to provide specific information that each subscriber desires. For this, he levies his focus on collecting the right data as an absolute essential. He states that at the moment of signup or purchase, make sure to collect the data needed to later on segment your list. He backs this up with an illustration:

“For example, if you have a chain of restaurants, a valuable piece of information may be their Zip code. This way you can send them specials and deal relevant to their local store. You can also collect data along the way. Every open and click is a subscriber telling you something as well. Be smart about your subject lines and calls to action as you can also create lists and segments based on engagement behavior. As an example, after a customer purchases something, send an email asking them how everything went. No long survey, just two links. “Great Service / I Was Disappointed.” Depending on the link your subscriber clicks on, you can automatically place them into a new list called “Happy Customers” or send their information to a service representative to get more information on what went wrong.”

P.s: for a deeper perspective into email marketing, digital marketing, SEO related tips, and info stay tuned for a part-II of this interview with Benchmark Email’s Daniel Miller.

Follow SparkEmail Design for enriching guest interviews, blogs, and content from relevant industry networks and personnel who spill the beans on everything you ever wanted to know about the digital space.

SparkEmail Design updates its audiences with effective email engagement, marketing best practices and tips on the daily. If you enjoyed what you read then you might want to consider bookmarking this page or simply sign up to our email list. We will notify you each time we update our blog with such awesome content. Reach out to us at info@sparkemaildesign.com or call on +1 (909) 689 8771.

How to integrate your Canva templates with MailChimp?

With Canva build appealing:
Documents 

1. Presentations
2. A4 documents 
3. Letters
4. Letterheads
5. Resumes
6. Reports

Canva has flawless capabilities to print posters, business cards, flyers, postcards and invitations.

Canva smoothly caters to the social media spectrum. It generates amazing Instagram, Facebook posts and stories.

Craft great Facebook covers and Facebook app ads too.

Also, create beautiful cards, photo-books, calendars, and planners, etc.

Since Canva can do it all, there’s all the more reason to sync it with your MailChimp account. Explore the endless potential of Canva for your business emails.

Here’s how you can integrate Canva with MailChimp in a jiffy:

Build a design

• To get cracking, sign up or log in to Canva. Fixate upon what sort of graphics you would like to create, then pick a template.
• Personalize it with customization and get the look you desire.

Design Template

• You can drag and drop images to design your template. And also set font style and font size.
• You allow to change the background images or upload yours.

Publish to MailChimp

• Once you are fully satisfied with your design, on the top corner of your screen select the white button to select your publishing option.
• Then click on Mailchimp.

Link your MailChimp account

• In case this is the first time around you have published to MailChimp, you shall be indicated to link your Canva account to your MailChimp account.
• Feed your MailChimp details like username and password to connect seamlessly.

Incorporate your design to your newsletter

• Open MailChimp.
• Go to the Content section.
• Under My Files, you will find your design.

And just like that, you’ve successfully managed to fuse Canva with your MailChimp account. Now you are all set to create incredible, eye-catching graphics for your business!

MailChimp’s detailed review - its features and more

Is your business looking to spice up emails with fancy new designs? Looking for a sophisticated and user-friendly email tracking program? Your search ends with the all-in-one brilliant MailChimp!

Choosing a capable email automation and measurement tool like MailChimp is absolutely critical to any digital campaign.MailChimp templates allow business owners to engage effectively with their target audiences. Here’s a run-down of some of the major features of MailChimp email marketing platform:

Design your own beautiful MailChimp newsletter template or leave it to SparkEmail experts to create a spectacle of a design tailor-made just for you. Reach out to SparkEmail at info@sparkemaildesign.com

Klaviyo: Marketing automation, integration and email platform for e-commerce

Introduction of Klaviyo

Klaviyo is a marketing automation platform concentrated on email and designed to efficiently empower e-commerce businesses. Klaviyo email marketing is a cloud-based and super simple to use tool. Klaviyo emails effectively target, personalize, monitor and optimize their e-marketing campaigns, this includes Facebook campaigns as well.

Klaviyo’s free account accommodates a capacity of sending 500 emails(which includes newsletters) and covers 250 contacts. Once their email list hits the 300 contacts milestone, the users will have to begin shelling out $25 per month. The price is related to the size of your growing email subscribers list.

Users shall also get A/B testing tools, responsive drag and drop email creator. Klaviyo templates let users segment their list based on different factors like their web behaviour pattern and open rates etc. This powerful marketing system includes site tracking, 360 degrees clientele profile, autoresponders, custom activity field, 1- click integration and ROI based reporting. It seamlessly pulls out its data from existing e-commerce channels without relying on any traditional tools(like spreadsheets).

Klaviyo is a centralized e-commerce marketing automation that has potent features of a sales-boosting.

Features of Klaviyo

• Powerful segmentation
  
  Targets based on behaviour, browsing, properties and much more
• Website tracking
  
  Uses visitors behaviour to target triggered emails and segment your audience
• ROI-based reporting
  
  Monitors sales from email marketing, based on actual transactions
• Responsive email templates, drag-and-drop email design
  
  This easy feature makes it absolutely a child’s play to make great emails possible
• One-click integrations and API for custom integration
  
  Gets all your important data in one place.No development required whatsoever!
• Built-in autoresponders
  
  Turn to pre-built workflows because time is precious. Also, time is money so start making more money in minutes.

Klaviyo vs MailChimp

MailChimp vs Klaviyo

Conclusive note:

Only because a tool or a platform is free/cheap does not always mean it will save you a buck in the longer run. Remember ,time is money; so if you are expending all of your time teaching your employees or yourself how to craft emails and then your emails turn out just OK, it might be better to invest some more money for a platform that can help you build email campaigns that actually convert. Here’s where we come to the rescue!Leave it to SparkEmail experts to create a spectacle of a design tailor-made for you. Reach out to SparkEmail at info@sparkemaildesign.com

Why Email Marketing Campaigns are Still Vital for Businesses of All Sizes

Nowadays, brands have ample diverse mediums to engage with customers that it’s easy to overlook some of them. Is it still a worthwhile strategy for small and growing business and marketers to implement an email marketing campaign?

Email is one of the oldest forms of marketing, so it’s often considered a thing of the past, but that’s far from true. According to Statista, there are 3.7 billion active email users across the globe. While attempting to engage customers with comprehensive marketing campaigns, don’t forget to communicate with them directly– with promptly timed, particularly personalized, and well-formulated email campaigns. 39 percent want email content to be more informational than promotional, according to Adobe Campaign’s fourth annual consumer email survey results released in August. Therefore, thoroughly building your email list and mastering how you utilize it still remains the single best marketing channel. Here are a few amongst many reasons as to why email marketing still hold a strong foothold :

1. Email is Hands Down the Simplest Way to Reach Out to Smartphone Customers

Smartphone email users escalate nearly every day by the minute and sidelining them or their needs could adversely compromise your ’s email marketing goals. It is an uncomplicated tool to get in touch with mobile users without having to burn a hole in the pocket. Instead of spending oodles of money on any new technologies or software, Responsive Email Marketing Campaigns are an easy start to tap into the cell phone users segment. With increasingly more and more customers accessing their emails via smartphones, it makes more sense to resort to this practice. This means that email marketing campaign messages double as mobile marketing messages. Win-win situation!

2. Email is a Viable Tactic to Keep Customers up-to Speed And Informed

It should come as no surprise that communicating with your customers is imperative. It is key to having a reliable means to communicate with your consumers. Also, it is equally important for your clients to know what these channels are. Email marketing helps you to build brand visibility and awareness which contribute to sustainable growth over time. A proficiently tailored email marketing campaign allows businesses and consumers to stay well connected. Businesses deploy emailing as a platform for dispersing accountable and authentic communication to its clients. Creative Email Marketing Templates enable credible and genuine information to be shared in an interactive manner.

3. Email Marketing Campaigns are Conveniently Budget Friendly

With email marketing campaigns, your business can create far-reaching relationships with a larger audience at a fraction of the cost of traditional media. For small-business owners, this makes it a more lucrative choice. No print prices, no postage fees, no advertising rates. Such a substantial ROI allows you to do more with less, making it absolutely fitting for small businesses that are working with tight budgets.

It help you to find and capture your right target audience being able to strategically select your intended audiences solves all the basic issues of non-targeted marketing. With marketing campaigns, you have more meticulous control over who views your them. By systematically segmenting your contacts list based on their lead status, demographics, name, gender, location, or other data points. Targeting emails ensure that your target group receives content suited specifically to their needs. Both clients and business owners gain since you are able to customize a message for each consumer depending on a segment to foster a higher conversion rate.

4. Measure Your Performance with Email Metrics

Investigative data are mandatory for estimating the success of any campaign. Many marketing channels present indeterminate and approximate results. On the contrary, email marketing campaigns depict accurate and valuable metrics, of the likes of click-to-deliver rates, subscriber retention rates, open rates, and delivery rates. Better yet, these metrics are beyond just mere percentages and numbers. They are a penetration into your consumer’s habits, interests, and behaviors. Utilize your campaign as an instrument to keep an eye out for which information your customers are most receptive to. On the basis of this background, you can furthermore aim your marketing strategies onto the more successful campaigns and topics of interest.

5. Email Marketing Campaigns Allow Distribution at Scale

Only a few styles of marketing are as plain sailing to share as email marketing. With the easy click of the forward button, subscribers can share your offers, deals and news with their friends. Signers who share your email campaigns are serving as brand advocates. Consequently, when a subscriber shares it with their friends, your brand gains more exposure and credibility.

All though email might be an old school tactic it definitely still works. It’s relatively straightforward to start off with email marketing campaigns, so there’s not really any excuse for business owners to not be making the most of this advantageous platform. Understandably, business owners may have their hands too full already to take up email marketing on their own. If you don’t possess the in-house capabilities to develop and implement your small businesses email campaigns, then you might consider working with outside talent. Working in corporation with an agency you to unburden , thereby letting them focus on alternative core business tasks.

The agency will readily assist you to achieve higher results a lot of quickly given their expertise with this tactics. If you’re on a look out for assistance on this foreground consider contacting our team to discuss which of our email marketing plans would be best for your business. For more information on email marketing, reach out to info@sparkemaildesign.com.