EMAIL MARKETING: THE MOST UNDERESTIMATED YET POWERFUL TOOL

In the world of the business and the corporate world, email has become the convenient mode of communication between the brand owner and customer. The task of sending the series of the email according to the segmented audience varies greatly, depending on the product/ service they are offering to the customer.

The email marketing campaigns are going strong and so does the people behind them are always struggling with the innovative ideas. Scrolling through the different web pages about how to have the positive email conversions, email marketers are themselves now confused about what to do and how to make the recipient to open their brand/ business email.

Many of the email marketers are following the set of rules laid by the top marketer team from the qualified brand/ business. It must have worked for them but not necessarily can work for everyone. There is nothing to be sad or worry about. We have shared some of the Do’s and Dont’s which can be helpful to you for your email marketing campaign.

DO NOT BE MYSTIFIED ABOUT THE ALREADY LAID RULES

Often times, as an email marketer, you must have read or heard about that the TUESDAY is the best day to send the email to the positive open & conversion rate. For some, yes, and other time, NO. It is not necessary that if for the business A the Tuesday happens to be the best day to send the email and receiving the positive outcome, it will work for you as well.

Every business is different, therefore following any set of rules or the myths will not give you the boost to your email marketing campaigns. The reason why TUESDAY was chose the best day for the email is,

l People are not yet over the weekend hangover, therefore Monday is not suitable for the positive open conversion rate.

l Wednesday and Thursday, the people are struggling to be in the mood of the work, therefore the idea to shoot the marketing email on these days is risky.

l Friday again the working people are gearing up for the weekend.

l Weekends are when the people log in or check their emails, hardly.

So the day left for the week is TUESDAY.

It is not the full proof theory, but yes, for some brands and the business the Tuesday has worked for their email marketing campaign on the positive note. There are some stats which says that the Tuesday is the worst day to send the emails and believes that the weekends are the best time to shoot the number of email series to the customer.  

WHAT TO DO?

Which day will work for you is all dependent on the size of your email list, your target audience and also what you have for the customer to offer. As the brand owner, you can lead and instruct the email marketing team to run the email test campaign and then come to the conclusion which day is best for your business for the engagement with the customers.

MAINTAIN THE TONE OF YOUR CONTENT

As the email marketer, you are bound to go for the perfection in the email templates. Design, template size, logo, colors, content, fonts, and CTA. When you focus too much on these aspects of the email marketing campaign, the one thing you lose the focus on is the tone and the interpretation of your message with the customer.

WHAT TO DO?

You can run the test email with the plain email template. Do not be surprised! According to the Unbounce fact, plain email templates i.e. No logos and the colors has 35% better performance. When there are no logos and the colors in the email template, all you can then focus on the engaging content of the email. If you think it is relevant to shoot the long tail emails to the customer for the better interpretation of your message to them, you should not shy away from testing such emails as well.

ENSURE THE ACCURATE DATA

The analyzation of the data of your email marketing campaign is necessary for the engaging open and click-through rates. Many of the top-notch companies ensure the proper usage of the data which includes the customer’s behavior and also the factors which they ignore or encourage them to open the email.

WHAT TO DO?

The analysis of the data for your email marketing can help you to study the insights and also it will let you segment the target audience related to your business. According to the MailChimp data, the segmented email campaigns had the 14.41% open rate compare to the non-segmented email campaigns. Also, the click rate for the segmented email campaign increased by 63.75%. The personalized email templates as well are successful with the 26% more open rate on an average.

MOBILE FRIENDLY

There is increasing number of the Smartphone users in the world, optimizing almost everything on it. While the brands are creating and shooting the email templates, there are certain email campaigns which are not compatible with the small screens i.e. Smartphone. Without ignoring the fact and the data researched; from 2011 to 2015, the email open rate on the Smartphone has grown from 8% to 55% respectively. The number is continuing to grow still.

WHAT TO DO?

The stats are enough to make you understand that the email marketing campaigns should be optimized for the Smartphone screens as well. It is advisable as well as suggestive that the email marketers should first focus on the mobile users and then on the huge screen. While doing so, avoid the phrase such as- ‘ if you are having difficulty reading the email, click here.’ placing the right CTA keeping in mind the mobile screen should also be taken care of by the email marketer.

SOCIAL IDENTIFICATION

The social media revolution has made the world go around to play safe every time they have introduced something new. The email marketing campaigns work on the aspects of the content and also how popular the brand is on the social media platforms such as Facebook, Twitter, and Instagram. The number of likes and the followers make the customer trust on the even basis when they are new to your business.

WHAT TO DO?

Include the social media plugins into the email templates. You can channelize the audience to your social media page or account and also ask them to share it or make the use of the hashtags which you have asked them to do in the email content. Offer the personalized promotions who are following your page and sharing the email content with their friends. 

EMAIL MARKETING BLOG: HOW TO GET AWAY FROM SCRATCHING YOUR HEAD TO DECIDE TOPIC?

As an email marketing content writer, it is difficult to think and share the idea of the blog which will fascinate and interest your audience to read it completely. In fact, it becomes difficult to think uniquely about the topic which is already being shared on the SEO.

Reason? There are many absurd reasons we would say. It can be: you have already been very much creative during the beginning of the job as the content writer or maybe you are the new one to this field/ industry to understand. There can be more reasons than this what we have shared here.

You, as an email marketing content writer, do the R&D for the topic to blog, ultimately landing on the web pages which are not related to your idea or the thought process. So what can be done to not to waste much time on the R&D for the blogging topic and start doing it ASAP?

This is what we are going to share here: the ideal ways to think about the email marketing topics to the blog which can interest your audience. Expanding on this idea, we would be better get started with the ideas to get rid of such confusions rather than complaining about it.

FOCUS ON THE MESSAGE YOU HAVE TO SHARE WITH AUDIENCE

Once you know your target audience is B2B or B2C, accordingly manage your focus. You cannot share the blog about how the business people earn the profits in the B2C platform. You have to make sure that the right blog reaches the target audience, to maintain the interest among them.

You know how the industry works and what are the aspects on which it runs. Now all you need to do is, gather the factors together, monotonously think and focus on the message that you want to share it with the audience for the proper insight.

The focus on the message will benefit you with the two:

l You will get to understand the industry of which you are part now.

l There will be something unique and refreshing for your audience to look for, therefore this will make them more curious to stay stuck with your email subscription.

CHECK THE MINUTE DETAILS OF THE SAME TOPIC BLOGS SHARED BY ANOTHER BLOGGER.

The topic which had surfaced your mind just a few minutes before, when you search the keyword on the SEO to gather the material; BAM! It is being already discussed by the top blogger on the SEO. The idea to create the best blog for your target audience have pondered away.

What can be done here? Read that blog. Yes! Read it. Even though it is being already discussed, read and understand. Look at the factors and the points covered in the blog. The sub-topics, points, infographics, visuals, everything you analyze it well.

Now look at the content material and think which sub-topic or the point is not discussed as the main important form of the content. Is it the customization of the MailChimp Email templates or the use of Pardot templates. Check on it and do the R&D to create the best one.

SAME TOPIC- DIFFERENT FORMAT

When you know as the email marketing blogger that the topic you want to discuss on your website is being already discussed year before by your competitor, check the format in the way it is being blogged about. Are there too many images on the blog? Is it info graphically blogged?

You too can blog about the same topic the competitor has but with the different content format or the strategy. The audiences have the different taste in the same cuisine. Maybe the topic is already being discussed by them, but it is not necessary that the everyone who reads it can understand it well in the format which has been blogged.

If the competitor has blogged the topic graphically, you can blog the same topic as a plain text. No images. No graphics. No infographics. Keep it simple if the competitor has made it little tricky for the audience to read it. When you do so, you will not only get the topic/ idea to share it but also you will learn to blog in the different formats as well.

CONCLUSION

These are the simple tactics which we have learned through the hard times to decide the topic for our website blog. It is difficult to take the whole day just to decide the subject or the idea you want to share with the target audience. Through the great hardships, comes the learning. You can try other tactics as well other than this to make your blog as unique as you want to. 

Email Marketing Travel

In the rapidly changing world of homelessness and enthusiasm, everyone wants to be a good time to be with friends, colleagues, and family. Go to the address of your ancestral home or their parents will not fade. Now people are more interested in a trip abroad or if you want to visit the mountain resort for a few days of vacation.

Therefore, in this digital world, 70% of the population, not all but have their own email addresses. Channel e-mail is one of the most important means of communication for the public, as well as for personal purposes.

If you have ever worked in the travel agency then you should be aware of how pressure many e-mail marketers should worry about making a solid and effective campaign email from the public. They have to put their heart and their creative email template that can attract the attention of electronic message viewer models.

Here, in this article, we discuss ideas, tips, and tricks that can work for the next electronic travel campaign. I read it because it can reveal to you some of the hidden secrets that can put magic in your e-mail campaign.

1.Target through interesting videos: According to the facts and figures compiled in the survey, the vast majority of people want to watch a video rather than read a long composed article. The photos that travel very strong vision to see the images have paid the public feelings and make them feel quite happy to make a reservation for the next vacation trip. Therefore, the first email marketing tool is to use powerful video whatever you can. But before sending video from your account, make sure that the video you created fun and interesting for users are forced to turn to the end.

2. "Before the time of e-mail" to meet the public: the ideal time can be considered to send an email is 15 days before the party. This is the best time for Pan_ing anyone who can establish plans for the holidays. You can be sure that you are involved in all valuable information such as "list of places to travel, and expenses that will be everywhere and how to get to the place", and so on in the mail, so The customer will benefit from the brand.

3. Happy e-mail promotions: Creating a good brand image with the general public requires years of experience. But in summary, if you are new to the tourism industry and want to excel in a number of days, the best marketing policy to give you a great tour and offers to its happy customers. They offer more discounts compared to Bmnavsik to attract customers. Send users promotional emails once a week, and avoid sending many emails to angry subscribers.

4. Mailing lists Management: With the help of a template free subscription issues, you can easily expand your email list by merging with the site. Will be the e-mail address that will be added to the list are valid, and therefore there is no need to resolve the right account. Management can create an effective email list to achieve the greatest benefits where to send all emails to people who have visited your site only.

5. Never forget to take comments: Always try to get feedback and suggestions from clients to improve their services. Regeneration is one of the most valuable things that can also be useful, and tells you what is coming back. To supplement clients with the feedback from announcing the incentive system. This will definitely improve your e-mail rate campaign.

Email-A must be sent to do business e-commerce

Based on customer activities and navigation actions, you can engage customers through emails are enabled. To engage the user and for better results, activated emails are a must to send.

Before sending an e-mail is activated, the customer will continue while browsing your website and see the ideas of your choice. Depending on the user's activity, you can send e-mails immediately or you can save it as a project to submit in the near future.

There are 5 types of emails activated each e-commerce store must send to earn the maximum amount of turnover.

1.Welcome: When the customer makes the first purchase from your online store, is the ideal and ideal place to leave a welcome e-mail client time. Write the email in a way to enter and enjoy your business, services, and gifts offered to try.

2. Customers Update: At the time of purchase, tell the customer what you ordered. With the help of e-mail is activated, inform the user when will be sent your order and the expected delivery date. The customer is very committed to their brand. Attentive, you can also offer discount coupons for the next purchase.

3.Cross-selling: Cross-selling items in your store are a necessity for the continued gThe growth of the enterprise. First of all, recognize what the time period "go selling" with the help of an example. Suppose a customer comes to your store and buy a shirt. Then you can send an email client compatible with the image of another brand shirt or pants. It is known as cross-selling. Send an email to the cross-selling, you can fascinate the user to visit your online store again.

4. Behavior Navigation: When a visitor visits your site and lands on a specific product or page, you can probably assume that the visitor wishes to purchase an item from it. Based on browsing behavior, you can send an e-mail with photos of different products, prices and make a comparison with the prices of other online stores. This marketing system will definitely help you get a good success rate for your email campaign.

4. Negative feedback works: Getting negative feedback client made it feel bad and intimidating. But, consider this as a golden opportunity to learn something for their own improvement. Check the ratings assigned by the client and take appropriate steps to improve their particular section of low metric measurements. To impress customers, you can also refund the amount or give a special discount in the form of remuneration to the customer.

Great appearance: -

An e-mail should always be presentable with an email template design. A good look makes your Ecommerce Email Campaign more attractive and works better.

How should email marketing be during the holidays

Running an e-mail campaign is easy, but to succeed, it takes smart work to do wisely and well. Proper composition of content, the end of Email design and fast delivery email are the key ingredients of a successful e-mail campaign. But when we delve into the roots of email marketing, we came to know that there is much more to learn and care. The correct segmentation of the email list by sex, age, past purchases and shopping frequencies is one of the essences of the campaign that makes the campaign stronger and more influential to the public.

1. Add the seasonal content key of your e-mail

Ask your most relevant customer e-mails by adding background holiday pictures or writing a history of a line of interest typing "Glorious Sunday Waiting", "Black Friday" or "Everyday Monday" Relevance To e-mail. The words in the subject line should be very attractive to the strikes in the mind of the client. After reading the subject line of the e-mail The subscriber must feel excited and Sparky.

2. Know what works

Every year, the holidays come and go. As usual, customers want something new and exciting at the party. This does not mean that simply doing e-mail marketing should start building an e-mail campaign from the outset to the enjoyment of subscribers. Instead of doing it, do the work smartly by making some design changes, subject matter and email campaign content from last year. You can give a new look to your email campaign by following these instructions and making a new email campaign for the holiday season this year. You can also use a different theme to change the mindset of the customer. First and last, there is a mantra that should be followed by all e-mail marketing specialists. The mantra is like "old check operated in the past with fresh ideas and ref rescan Tes mantra.Este is that it works on all extraños.Siempre fascinated the public with the same things they like, simply changing a few changes and modifications.

3.Wishing Happy Holidays

When the holidays are about to start, start sending personalized emails to customers with their name mentioned in the email compound. Personally, in advance or by calling subscriber by name, it gives them a sense of emotional attachment. Through this emotional attachment, you can engage users for a long time with your brand. Send these accepted e-mails as the start of the game. To send welcome e-mails, you can also offer discounts on travel, registration or booking sites. With the help of these welcome emails, you can collect the maximum amount of user income.

Email 4.Suggestion

During the holidays or prefer to visit the house of our grandparents or go to a mountain location to revitalize the resort seductively. But before the trip, all we have to do is the shop for ourselves and for our families. Therefore, an e-mail with all the images of the objects that are called to take for the trip can be sent to the users. The e-mail actually benefits the customer. Second, you can also compose an e-mail where you can share the list of gifts that you can offer to your loved ones. Both e-mails are very valuable. Therefore, the opening rate of these emails will be too high.

5. Events Sales

Offers, discounts, and sales always attract and fascinate the customer. Similarly, if you want to stay one step ahead of the competitors, then start sending emails a week before your real party starts the vacation. These promotional e-mails will direct the attention of customers to your brand. By simply adding a discount coupon with your email, you can get new customers as well as you might have the chance to win the hearts of former subscribers

Blessings of the Expert Email Designer

Email design is not more or less the advent of your email But it also includes the style of composition.

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Marketing

One of the problems I face when I try to reach my email

More especially after returning from his trip.

When replying to messages, note the "cc:" field. The recipients listed in the "cc:" field will receive a copy of the publication. (The "Bcc:" field sends blind messages, which means recipients do not know that someone else has received a copy of the email or copied it from the carbon)

Your massive email content should have an element of brevity and brevity so business people are hoarding every minute of time in their busy world. Make sure you do not spend much time and effort reading your mail. When you try to be as brief as possible in your content, make sure you have given all the details and necessary information about your products. Ideally, email should be in a useful tone, leaving readers with the impression that your company sincerely offers products and services to them.

If your email begins with "Thank you for submitting information about your money-earning opportunity, now have a study mine?" trash if I am in fee of e-mail, high quality to whom I have sent information. If I can not remember, I must be a spammer.

No matter how difficult competition is in the business world, every entrepreneur wants to not only keep in the market but also wants to reap good profits for him. Now, in order to get good profits, it is very important to boost the sales of the company. This is possible only if you have an excellent number of clients. Well, impressing someone can be a difficult job and so there are many ways through which you can carry out different types of promotional activities. Each company has the different target audience and depending on the target audience can choose promotional activities.

Or you can become a customer. Airports, libraries and other places too

Email marketing is by far the most cost-effective way to go to the market in the future. It is instantaneous and allows multiple links to be embedded in the message, which causes traffic to the company's websites. Email Marketing is especially popular because it can be much cheaper than traditional mail marketing. It is much cheaper than investments in media, such as direct mail or printed newsletters, and also information can be distributed to a wider range of specific leads.

Be sure to send the email to your target market or recipients.

More important than having permission is to send useful and relevant information to your subscribers. It's not about what you want to tell them. This is what they expected to get from you when they subscribed to your list of email newsletters.

Email marketing is by far the most cost-effective way to go to the market in the future. It is instantaneous and allows multiple links to be embedded in the message, which causes traffic to the company's websites. Email Marketing is especially popular because it can be much cheaper than traditional mail marketing. It is much cheaper than investments in media such as direct mail or printed newsletters and also information can be distributed to a wider range of specific and potential customers.

Check your desire to check your email all the time. I have my email program set up to check email every 4 hours, which is twice a day for my work day, rather than having the automatic check program during the day. I know that many of my clients will be put off on what to do when they choose to read their e-mail instead of making the pressure elements on their to-do lists. Limiting your ability to study your email will lead to productivity - you are guaranteed in the end it is very important to get your email designed by the best Email designer for email templates

Seven Email Designing Myths that Hinders Success in your Email Campaign

Do your emails are getting blocked by the customers? Do you want to know what are the biggest mistakes done by your email marketer, designers and content developers that create hindrance in reaching out your customers? Have a look at the most common email myths that creates an obstacle in the email campaigning

Myth #1: The More you Send the Emails, the More you Annoy the Customer

One of the most important and serious issue the email marketers are facing today is what should be the frequency of sending the emails to the subscriber. By sending a number of emails, you make the customer’s inbox flow with your company’s emails. It makes the customer angry and aggressive. In an angry mood, the customer may block all the emails coming from your brand or make them delivered into the spam folder. Getting an emz` ail delivered in the spam folder can be considered as no email because no user goes into the spam folder and check-out the emails that are being over there. On the other side, if you send less number of emails, then your brand will take time in getting popularity which you is able to’t wait. Hence, after due thinking and knowing the market scenario, carefully send the emails and make due notice of the numbers the email have been sent.

Myth 2: Don’t Send the same Email Twice

In a survey report, it was noticed that only 25 % of the emails are getting open on an average. Rest all, can be consider to be get fallen into the spam category or may not get opened. For grabbing the attention of customer, make use of the same email with different subject line and make sure you didn’t send the email to the users who didn’t have open your single email. Give a gap duration of 72 hours between the first and second email.

Myth #3: Short Emails are Most Likely to get Open

Time is more important than money in today’s life and the urban people life is too hectic and stressful. Therefore, if you compose a long email, then 80 % probability is it is not going to give you any lead as the humans have no longer so much time to read the entire email. however, on the opposite, if you create a short and to-the-point content, with all the valuable information placed in it, then the probabilities of getting the lead is maximum. Before sending any email put the focus on the number of characters used in the subject line. The length of subject line should not be greater than 25 characters. Short and simple content always allures the users.

Myth #4: Width of the emails should be 600 pixels

In the earlier times when there were no smartphones, the emails were opened only on the desktop and PC. For the desktop, 600 pixels was the standard size of the emails. however, nowadays 90 % of the emails are being opened on the smartphone and every phone has a different screen size. Hence, the resolution is also getting differ. With the leverage of media queries, the width issue of the email is able to be changed according to the size of the mobile screens.

Myth #5: Make Use of Standard Fonts

There are around 800 web fonts that is able to be used by the email designers. All the big platforms, for instance, Apple Mail, Google Android, OS X and Outlook 2016 support distinct web fonts. Make sure that your designers use only licensed fonts as they can be easily embedded in the email newsletter.

yth #6: Avoid playing with Spam Keywords in the Subject Line

There are a few words for instance “Extra, Save, Free of cost, Discount” that marks your email to be considered as a spam by the email delivery system. Avoid using these words in the email. Nowadays, the email delivery system is being more sophisticated and advanced. If you are having a poor image of your brand in the eyes of the audience, then there are maximum chances that your email will fall into the spam folder.

Myth #7: It is Not Necessary to have a Responsive Design

It is very much essential to have a responsive email design for your email. At present, almost 90 % of the emails are being optimized on the mobile devices. Therefore, if you send a non-responsive email to the users, then there is 60 % probability that the email will be left as unread by the subscriber, as the customers will not be able to read the content that is written inside the email.

The way to embed html 5 video into e-mail

as the world is speedy progressing closer to digitization, these days, it’s far feasible to use HTML 5 for the embedded movies. by using way of embedding of HTML five movies into an e-mail, subscribers are capable of staring at fantastic masterpiece motion pictures right now.

this newsletter is essentially written for an education you a way to embed the HTML five movies into the e-mail. adjacently, we’ve were given shared the records about the failure techniques that exercise workouts while the video doesn’t get displayed inside the e-mail inbox.

benefits of the use of films in emails

for growing open-costs of the emails, films are embedded in the e-mail inbox. thru a survey report, the effects display that with the useful resource of movies, the open price of the email will increase from 7% to 13% a cutting-edge look at take area that the usage of movement pix within the electronic mail will boom 55% click-via charge, 24% hike in verbal exchange-rate, 20% increase in ROI and 40-4% extra time the clients are spending on the emails. on a generic, 40% better income is being earned by using the video entrepreneurs thru the motion images embedded in the electronic mail.

e-mail client support

HTML five films are having less manual from the marketers, however, the supporters are strong enough and personally, they'll be defensive more than 1/2 of the shares inside the market. native ios, apple mail, and Samsung allow the video to get performed in the purchaser’s inbox, however, the alternative clients along with android and email come up with a fallback photo in preference to video.

e-mail particular fallbacks

ios and android 4 renders the video cool completely, but still, the video remains unplayable. consequently, for opening the motion pictures separate fallback phase is used and following code is used for playing the video in bios in addition to in android

video format

quality mp4, Ogg and the net my video formats are being supported by means of html5. apple only helps mp4. in case, you’re using apache internet server, ensure you're the usage of the.htaccess record. right configuration is needed for giving the appropriate mime kind to the server. thru the proper configuration, the client has the ease to come across the proper video layout on the time of retrieving the films.

The image + link workaround

a few years back on, it wasn’t smooth to embed films into the emails. earlier, a static image superimposed with a play button changed into used. it has become made to appear to look like a playable video.however when the users click on on the video, they routinely get redirected to a modern day page wherein the video is being hosted through using a social video internet site or youtube.

whilst the alternative entrepreneurs plan an outstanding approach and use lovely gifts or cinematography in place of a static picture. it’s far a nice strategy to have a proper answer for the html5 movement pics and static photographs. he flips, real looking and gif soup is the equipment that assists inside the advent of lovely gifts.

embed or now not embed

embedding movement photographs inside the email have its non-public professionals and cons.however, the individual revels in is particularly stepped forward with the resource of the use of the embedded movies in an e-mail.being a cool invention, embedded movies acts as an amplifier for developing the open price of the e-mail. try to use static pics or presents and interlink it with the touchdown pages of your website.

if you don’t get this weblog properly you could additionally study how to embed HTML five videos into e-mail